Templates

The Templates screen holds your saved email templates. Templates are shared with the Mail Merge add-on in Google Sheets, so anything you save here is available when you send from a spreadsheet, and vice-versa.

Each row shows the template name, its email subject, and when it was last edited. The action buttons let you edit (pencil), duplicate, or delete a template. Above the list, New template starts a blank one, Browse gallery opens the template gallery, and Import from Google Docs copies a Google Doc as a template.

Template gallery

Browse gallery offers curated starting points — sales outreach, follow-up, newsletter and more — each previewed as a miniature of the actual email. Click Use this template to copy one into your list and open it in the editor.

Generate with AI

At the top of the gallery, Generate with AI writes a template for you: describe the email you want to send — audience, goal, tone — and you get a ready-to-edit template, merge tags included. The generated template is saved to your list and opened in the editor for review.

Import a template from Google Docs

Import from Google Docs turns any Google Doc into a template: paste a link to the document and click Import. The document is copied as a new template — later edits to the Doc will not sync. Merge tags typed in the document (e.g. {{ First name }}) are kept.

You can also import without leaving Google Docs: open the Mail Merge add-on from inside a document and click Import as template — then open Mail Merge in Google Sheets to use it.

Editing a template

Click the pencil to open the editor. You can change the template name and email subject, and compose the body in a rich-text editor with fonts, sizes, bold/italic/underline, colors, alignment, and more.

Merge tags

Personalize your emails with merge tags — the names of your spreadsheet columns wrapped in double curly braces, e.g. {{ name }}. When a campaign sends, each tag is replaced with the value from that recipient’s row. See the Mail Merge Tutorial for how merge tags work end-to-end.

Unsubscribe link

Use Add unsubscribe link to insert a one-click unsubscribe into the body. See Unsubscribe link for details on how opt-outs are handled.

When you are done, Save keeps the editor open, and Save and close returns you to the list.