# Mail Merge Tutorial First, make sure you have installed Mail Merge for Gmail from the [Google Workspace Marketplace](https://workspace.google.com/marketplace/app/mail_merge_for_gmail_%F0%9F%93%A3/562406866377). Once installed, let's see how to personalize and send your first emails. {% embed url="" %} A short video to cover the basics of Mail Merge for Gmail {% endembed %} ## Personalize your email content With Mail Merge for Gmail📣, **you can change the content of each email received** by each recipient. This is what we call personalization. ### Start with the Google Sheet content The idea is simple, in your Google Sheet, **each row will represent an email.** The minimal requirement to send a campaign is to have a column with all the recipients *(Column "A" in the screenshot below)*.

Start with data

You can add as many columns as you want, and you will be able to retrieve them in the template editor.*( Column Name / Company ...)* ### Customize your email template In the template editor, You are now able to retrieve your Spreadsheet data to customize your emails, through what we call **merge tags.**

headers in your spreadsheet..

Merge tags are simply names of your columns, surrounded with characters {{ }}. For instance, if you want to use the "Name" column in your template, bring it with {{ Name}}. You don't have to type merge tags, just use our dropdown menu :

..becomes merge tags in the template editor!

## Personalize your email subject To customize your email subject, you can also use Merge tags. For instance, if your Google Sheets contains a column "Name", **you can customize your email subject using merge tag** "{{Name}}" as show below:

Customize email subjects signficantely improve your opening rates