> For the complete documentation index, see [llms.txt](https://documentation.merge.email/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://documentation.merge.email/support/unsubscribe-link.md).
# Unsubscribe link
Adding an unsubscribe link lets your recipients opt out of your emails, thus reducing the risk of being flagged as spam, and to have a cleaner mailing list.
### How to include an unsubscribe link?
Please note that the 2 methods will make your email compliant with the "One Click Unsubscribe" that is recommended by [the latest guideline for bulk senders](https://blog.google/products/gmail/gmail-security-authentication-spam-protection/).
There are 2 ways to include an unsubscribe link in your template with different advantages :
1. [Insert the standardized unsubscribe complete footer](#insert-the-standardized-unsubscribe-footer) - takes a second, and looks very standard
2. [Insert an unsubscribe link](#insert-an-unsubscribe-link) - more customizable
### How would it look for my recipients?
Whenever one of your recipients clicks to unsubscribe, they will be redirected to a page like the following:
Also, depending on the email provider, recipients will see the "unsubscribe link" at the top of their emails. Below is an example in Apple Mail, but all the email clients have a different look.
This is how one-click unsubscribe will look to your recipients
{% hint style="info" %}
The "One click Unsubscribe" button is not always visible, Email clients have some intelligence and they don't always display the link.
It is very likely that if you send a test email to one of your other inboxes, it won't appear because the email client "knows" that you are regularly exchanging emails with this sender.
{% endhint %}
### How would it look to me?
When one of your recipients unsubscribes, you will know it through the tracking status of your campaign :
### Insert the standardized unsubscribe footer :
1. From the template editor, click on the "Unsubscribe footer" icon 🔕.
2. Click on the "Insert Unsubscribe footer" button and you are done.
### Insert an unsubscribe link
To add an unsubscribe link, you will need to insert the unsubscribe variable as shown below. It will be replaced by a special link that Mail Merge for Gmail uses to handle unsubscribes.
Here's how to do it:
1. In Mail Merge for Gmail, open your template or create a new one.
2. In the editor, add the following text "*Click here to unsubscribe*" (or any other message of your choice)
3. Select the text then click on **Insert/Edit link** 🔗
4. In the "Insert/Edit link" popup, select "Unsubscribe" in the dropdown "Link List"
5. Click "Save"
When sending your emails, Mail Merge for Gmail will automatically convert the special variable with a unique unsubscribe link letting each of your contact opting-out easily, **so be careful to not change the URL by yourself.**
Please not than in the template editor, the unsubscribe link is not active.
