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Mail Merge for Gmail

Images

Images make an email stand out: a logo, a banner, a product photo. Mail Merge hosts the images you insert, so they display in every mail client without any setup on your side.

Insert an image

Section titled “Insert an image”

Three ways, all in the editor of the campaign builder or of a template:

  • Click Attach a file or image (the paperclip) and pick an image file. Images go into the body at the cursor; other file types become attachments.
  • Paste an image from the clipboard, for example a screenshot.
  • Drag an image file onto the editor.

Supported formats are the ones mail clients display: PNG, JPEG, GIF and WebP, up to 5 MB per image.

Every image inserted this way is uploaded and hosted by Mail Merge; the template only keeps a link to it. That is what keeps templates small. A template that fails to save with a size error usually contains an image pasted as raw data from another editor: delete it and insert the file with the paperclip instead.

Resize, align and move

Section titled “Resize, align and move”

Click the image to select it:

An image selected in the editor, with its alignment toolbar and resize handles

  • The toolbar above it offers Float left, Center and Float right. Clicking the active option again puts the image back inline with the text.
  • Drag a corner handle to resize it. An image can never be wider than the email.
  • Drag the image itself to move it elsewhere in the body.
  • Delete or Backspace removes it.

Images hosted elsewhere

Section titled “Images hosted elsewhere”

To use an image that is already online (a logo on your website, an image from your CDN), open the HTML source view and add an <img> tag with its URL:

<img src="https://example.com/logo.png" alt="Company logo" width="200">

The image must be publicly reachable. A Google Drive sharing link does not work as an image URL; upload the file through the paperclip instead, which hosts it for you.

Why does an image not show for a recipient?

Section titled “Why does an image not show for a recipient?”
  • Some mail clients block remote images until the reader allows them. There is nothing to do on the sender’s side; a short alt text helps.
  • A very large image may be clipped by Gmail, which truncates messages over about 100 KB of HTML. Resize images before inserting them.

See also Rich emails and Attachments.