---
title: "Unsubscribe link"
description: "Adding an unsubscribe link lets your recipients opt out of your emails, thus reducing the risk of being flagged as spam, and to have a cleaner mailing list."
---

### How to include an unsubscribe link?

Please note that the 2 methods will make your email compliant with the "One Click Unsubscribe" that is recommended by [the latest guideline for bulk senders](https://blog.google/products/gmail/gmail-security-authentication-spam-protection/).

There are 2 ways to include an unsubscribe link in your template with different advantages : 

1. [Insert the standardized unsubscribe complete footer](/support/unsubscribe-link#insert-the-standardized-unsubscribe-footer) - takes a second, and looks very standard
2. [Insert an unsubscribe link](/support/unsubscribe-link#insert-an-unsubscribe-link) - more customizable

### How would it look for my recipients?

Whenever one of your recipients clicks to unsubscribe, they will be redirected to a page like the following:


![](/files/unsubscribe-ui.png)


Also, depending on the email provider, recipients will see the "unsubscribe link" at the top of their emails. Below is an example in Apple Mail, but all the email clients have a different look.


![This is how one-click unsubscribe will look to your recipients](/files/unsubscribe-one-click.png)



:::note
The "One click Unsubscribe" button is not always visible, Email clients have some intelligence and they don't always display the link. 

It is very likely that if you send a test email to one of your other inboxes, it won't appear because the email client "knows" that you are regularly exchanging emails with this sender.
:::


### How would it look to me?

When one of your recipients unsubscribes, you will know it through the tracking status of your campaign : 


![](/files/tracking-unsubscribe.png)


### Insert the standardized unsubscribe footer :

1. From the template editor, click on the  "Unsubscribe footer" icon 🔕. 
2. Click on the "Insert Unsubscribe footer" button and you are done.


![](/files/insert-footer.png)


 


![](/files/unsubscribe-footer.png)


### Insert an unsubscribe link

To add an unsubscribe link, you will need to insert the unsubscribe variable as shown below. It will be replaced by a special link that Mail Merge for Gmail uses to handle unsubscribes. 

Here's how to do it: 

1. In Mail Merge for Gmail, open your template or create a new one.
2. In the editor, add the following text "_Click here to unsubscribe_" (or any other message of your choice)
3. Select the text then click on **Insert/Edit link** 🔗
4. In the "Insert/Edit link" popup, select "Unsubscribe" in the dropdown "Link List"
5. Click "Save"


![](/files/insert-link.png)


 


![](/files/unsubscribe-link.png)




When sending your emails, Mail Merge for Gmail will automatically convert the special variable with a unique unsubscribe link letting each of your contact opting-out easily, **so be careful to not change the URL by yourself.**

Please not than in the template editor, the unsubscribe link is not active.